B2B Sales · Business Psychology · Digital Products
Good ideas rarely fail because of their potential. What is often missing is the connection between customer needs, a clear strategy and execution that genuinely engages people. Philip Schäfer brings together strategic marketing, B2B sales, artificial intelligence and business psychology.
Psychology meets technology.
Experience & recognition
Where value is created
Companies do not need isolated measures. They need solutions that consider the market, technology and people together. These three perspectives create strategies that are well founded and work in everyday business.
Many companies know their customers, but they do not consistently turn that knowledge into positioning and growth. Clear marketing strategies transform individual insights into a direction customers understand.
AI projects quickly lose their value when the technology becomes more important than the actual problem. The starting point is therefore a clear understanding of workflows and user needs, leading to useful automation and digital products.
Communication works when it reflects how people behave and what they need. Insights from business psychology help companies understand customers and improve workshops, sales and leadership.
Selected projects
Digital products and AI solutions become valuable when they solve a real problem. These projects show how user needs, research and a clear strategy lead to tangible results.
Many people want to make new connections at events, yet taking the first step can be difficult. Vibon connects people through shared events and makes it easier to start a conversation. Market validation, interviews and UX design formed the basis for product development and launch.
Many companies recognise the potential of AI but struggle to find a clear starting point for everyday work. SJP Connect analyses specific tasks and turns them into suitable AI automation, websites and digital products. From requirements to delivery, every solution remains focused on genuine business value.
Visit SJP ConnectPublished research
How effective are AI-generated corporate ads on social media, and are they accepted by users? The book Artificial Intelligence and Marketing explores this question. The empirical study examines advertising effectiveness and acceptance and was published by Springer Gabler in its BestMasters series.
View publication
Workshops
A lack of motivation often becomes visible only after performance and collaboration have already declined. This workshop helps leaders recognise motivational dynamics and influence them effectively in everyday work.
A strong offer is not enough when its value and message do not reach the customer. Practical methods connect sales strategy, persuasive communication and confident delivery.
Many organisations achieve reach but gain few active members. The workshop shows how relevant content can turn digital attention into genuine interest and participation.
Complex urban projects need more than isolated professional perspectives. The interactive dialogue format brings together stakeholders, ideas and different viewpoints around the WDC project.
Professional experience
Complex customer challenges are easier to solve when marketing, sales and change processes are considered together. This career path connects these areas and reflects growing responsibility for customers, brands and projects.
Certificates
Selected certificates in AI, digital marketing, content strategy and sales.
Talks & guest lectures
accadis Hochschule
Rotaract Club Frankfurt International
Commitment beyond work
Volunteer teams work without traditional hierarchies. A shared goal, clear communication and trust are therefore especially important. Philip Schäfer has been involved with Rotaract Club Bad Homburg Taunus since August 2023. Membership was followed by the presidency. Today, he is responsible for PR and social media, strengthening visibility, exchange and community.
Rotaract Club Bad Homburg Taunus
Rotaract Club Bad Homburg Taunus
Rotaract Club Bad Homburg Taunus
Frequently asked questions
Key information about working methods, topics and potential forms of collaboration at a glance.
Philip Schäfer is a business psychologist, Brand & Account Manager, entrepreneur and author from the Rhine Main region. His work connects strategic marketing, B2B sales, artificial intelligence and a strong understanding of human behaviour.
His focus includes marketing strategy, brand positioning, customer development, AI automation and digital products. The goal is to create solutions that make technical sense and are understood and used by people.
Philip Schäfer works in European B2B marketing and account management at ASPINA. He previously gained experience in digital marketing, change management, human resources and management consulting. As Managing Director of SJP Connect, he also develops AI solutions, websites and digital products for companies.
His topics include artificial intelligence in marketing, entrepreneurship, pitching and business psychology in practice. His workshops cover employee motivation, sales strategy, persuasion techniques and member acquisition through social media.
How effective are AI-generated corporate ads on social media, and are they accepted by users? The Springer Gabler book explores this question by examining advertising effectiveness, acceptance and the role of artificial intelligence in modern marketing.
Requests for projects, talks, workshops or professional exchange can be made directly by email or LinkedIn. Relevant topics include marketing, artificial intelligence, customer development and business psychology.