Previous engagements.

University talks, freelance AI teaching and a panel discussion: these examples document where Philip Schäfer has shared knowledge and supported discussion. Explore the topics, audiences, images and available sources.

Philip Schäfer speaking about entrepreneurship and pitching at Media University
01 · Media University
University talk

Entrepreneurship & Pitching

Pitch structure for business ideas

Many business ideas lose their impact because the problem, value and business model do not come together clearly enough in the pitch. This talk shows how a clear structure, a relevant story and a precise value proposition turn an idea into a persuasive pitch.

Audience
Students and aspiring founders
Learning objective
Structure a business idea around the problem, customer value and business model.
  • Problem and value
  • Business model
  • Storytelling
  • Pitch structure
Philip Schäfer giving a talk about artificial intelligence in marketing at accadis University
02 · accadis University
Guest lecture

Artificial Intelligence in Marketing

AI applications in marketing

Companies see new tools but do not always know where they create real value or how people respond to AI supported communication. This talk combines specific marketing applications, practical prompting and insights into the acceptance of artificial intelligence.

Audience
Marketing teams and students
Learning objective
Assess AI applications in marketing and distinguish advertising effectiveness from acceptance.
Research behind the topic
  • AI in marketing
  • Prompting
  • Advertising acceptance
  • Practical applications
Philip Schäfer presenting business psychology at Rotaract Club Frankfurt International
03 · Rotaract Club Frankfurt International
Club talk

Business Psychology in Practice

Psychology in marketing and leadership

Behaviour is shaped by more than facts. Perception, motivation and social influences also matter. This talk translates psychological principles into practical examples for marketing, leadership and collaboration.

Audience
Clubs, emerging leaders and teams
Learning objective
Recognise psychological principles in communication, motivation and collaboration.
  • Decision making
  • Motivation
  • Communication
  • Marketing psychology
Portrait of Philip Schäfer, freelance AI lecturer
Portrait: Philip Schäfer · Freelance lecturer

Freelance teaching

Anwendung von künstlicher Intelligenz

mycareernow GmbH

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Philip Schäfer taught AI fundamentals and their practical use in the course ‘Anwendung von künstlicher Intelligenz’. The course covered HR, marketing and other professional applications.

AI fundamentals
Understanding basic concepts and how artificial intelligence works.
HR and marketing
Exploring how AI can be applied in human resources and marketing.
Professional practice
Connecting the fundamentals with applications in different areas of work.
Panel discussion for the Wilari project at the WDC Hub on 14 October 2026
Wilari · WDC Hub ·

Completed · Panel discussion

Wilari: dialogue at the WDC Hub

The Wilari panel discussion took place on 14 October 2026 as part of World Design Capital. Philip Schäfer supported the exchange of different perspectives on the project, together with kreateam Architekten and partners.

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