Managing Director & Co-Founder
- Translating specific customer problems into clear requirements for AI automation, websites and digital products.
- Responsible for customer analysis, digital strategy and the development of user centred solutions.
Business Psychology · Marketing · Sales
Career in Marketingand B2B sales.
Customer problems rarely fit into a single discipline. Philip Schäfer’s career therefore connects marketing, sales, business psychology and digital product development. Each position added greater responsibility for brands, customers and measurable results.
Professional experience
Experience in
marketing and sales.
The career path leads from human resources and change management through digital marketing to responsibility for European customers, brand strategy and independent digital products.
Brand & Account Manager
- Responsible for the European marketing strategy with a focus on trade fairs, content and social media campaigns.
- Improving the customer experience through clear brand positioning and psychology based marketing.
- Strategic development of key European accounts based on individual customer needs.
Marketing Consultant
- Increased the company’s B2B follower base by around 25 percent in less than ten months.
- Developed and implemented social media strategies for a technical B2B brand.
Working Student in Marketing & Sales
- Supported marketing and sales in an international technical B2B environment.
Deutsche Leasing Group
Working Student in Digital Marketing
- Developed potential customers through email marketing and newsletter campaigns.
- Analysed campaign data to identify and implement performance improvements.
Aareon Group
HR Intern & Working Student
- Supported operational HR work during the internship and subsequent working student position.
Fresenius Netcare
Working Student in Change Management & Communication
- Supported company wide change processes and internal communication.
- Contributed to the introduction of agile working methods.
Dr. Schäfer & Partner
Management Consulting & Coaching Intern
- Prepared and supported workshops for leaders and sales teams.
- Supported new customer acquisition through direct outreach.
Education
Studies in
business psychology.
The academic foundation helps explain behaviour, communication and decision making and apply that knowledge to marketing, leadership and product development.
Media University
Master of Science
Business PsychologyHMKW University of Applied Sciences for Media, Communication and Management
Bachelor of Science
Media and Business PsychologyCertificates
Certificates in AI,
marketing and sales.
Selected training complements the degree with current skills in artificial intelligence, digital marketing, content strategy and sales.
GO
01 · GoogleFundamentals of Digital Marketing
AI
02 · AnthropicAI Fluency: Framework & Foundations
LI
03 · LinkedInContent and Ad Design
LI
04 · LinkedInMarketing Strategy
SA
05 · Ifmera Academy