Talks

Talks about AIand marketing.

Complex topics do not need complicated language. The talks combine research, practical experience and clear examples so that new ideas become useful guidance.

Universities · Clubs · Organisations

Marketing, artificial intelligence, entrepreneurship and business psychology

Philip Schäfer speaking about entrepreneurship and pitching at Media University — 01 · Media University

University talk

Entrepreneurship & Pitching

Pitch structure for business ideas

Many business ideas lose their impact because the problem, value and business model do not come together clearly enough in the pitch. This talk shows how a clear structure, a relevant story and a precise value proposition turn an idea into a persuasive pitch.

Problem and value
Business model
Storytelling
Pitch structure

Guest lecture

Artificial Intelligence in Marketing

AI applications in marketing

Companies see new tools but do not always know where they create real value or how people respond to AI supported communication. This talk combines specific marketing applications, practical prompting and insights into the acceptance of artificial intelligence.

AI in marketing
Prompting
Advertising acceptance
Practical applications

Philip Schäfer presenting business psychology at Rotaract Club Frankfurt International — 03 · Rotaract Club Frankfurt International

Club talk

Business Psychology in Practice

Psychology in marketing and leadership

Behaviour is shaped by more than facts. Perception, motivation and social influences also matter. This talk translates psychological principles into practical examples for marketing, leadership and collaboration.

Decision making
Motivation
Communication
Marketing psychology

Request a talk

A talk for your university,
club or company.

Topics and examples can be adapted to a university, club, organisation or company. The goal is for the audience to understand the connections and take something useful back into practice.