Talks

Talks about AI and marketing.

Complex topics do not need complicated language. The talks combine research, practical experience and clear examples so that new ideas become useful guidance.

Universities · Clubs · Organisations

Marketing, artificial intelligence, entrepreneurship and business psychology

Philip Schäfer speaking about entrepreneurship and pitching at Media University
01 · Media University
University talk

Entrepreneurship & Pitching

Pitch structure for business ideas

Many business ideas lose their impact because the problem, value and business model do not come together clearly enough in the pitch. This talk shows how a clear structure, a relevant story and a precise value proposition turn an idea into a persuasive pitch.

Audience
Students and aspiring founders
Learning objective
Structure a business idea around the problem, customer value and business model.
  • Problem and value
  • Business model
  • Storytelling
  • Pitch structure
Philip Schäfer giving a talk about artificial intelligence in marketing at accadis University
02 · accadis University
Guest lecture

Artificial Intelligence in Marketing

AI applications in marketing

Companies see new tools but do not always know where they create real value or how people respond to AI supported communication. This talk combines specific marketing applications, practical prompting and insights into the acceptance of artificial intelligence.

Audience
Marketing teams and students
Learning objective
Assess AI applications in marketing and distinguish advertising effectiveness from acceptance.
Research behind the topic ↗
  • AI in marketing
  • Prompting
  • Advertising acceptance
  • Practical applications
Philip Schäfer presenting business psychology at Rotaract Club Frankfurt International
03 · Rotaract Club Frankfurt International
Club talk

Business Psychology in Practice

Psychology in marketing and leadership

Behaviour is shaped by more than facts. Perception, motivation and social influences also matter. This talk translates psychological principles into practical examples for marketing, leadership and collaboration.

Audience
Clubs, emerging leaders and teams
Learning objective
Recognise psychological principles in communication, motivation and collaboration.
  • Decision making
  • Motivation
  • Communication
  • Marketing psychology

For organisers

A format that suits your audience.

Audiences
Universities, founders, marketing teams, clubs and organisations. Examples and depth are tailored to the audience’s existing knowledge.
Format and duration
Talk, guest lecture or workshop. Content, discussion and duration are agreed to fit the occasion and available time.
Language and enquiry
Please include your preferred event language, topic, audience, date, location and time available. These details provide the basis for agreeing the format.

Request a talk

A talk for your university, club or company.

Topics and examples can be adapted to a university, club, organisation or company. The goal is for the audience to understand the connections and take something useful back into practice.

Request a talk