Projects
Vibon, AI automation at SJP Connect, research on advertising and practical workshops: an overview of the projects and Philip’s contribution.
01 · Digital product
Many people want to make new connections at events. Yet the first step often remains the biggest hurdle. Vibon connects people through shared events and makes it easier to begin a genuine conversation.
Market validation, interviews and UX design helped define the problem precisely. The result was a mobile application that makes relevant events visible and actively supports new encounters.
02 · Entrepreneurship
Many companies recognise the opportunities of artificial intelligence but lack a clear entry point for everyday work. SJP Connect therefore starts with recurring tasks, bottlenecks and specific customer problems rather than with the technology itself.
This analysis leads to suitable automation, websites and digital products. From requirements to implementation, every solution remains focused on real value for the company and its users.
03 · Published research
Philip Schäfer’s book explores this question. The empirical study compares advertising impact and acceptance and shows how the visible use of artificial intelligence affects the perception of corporate advertising.
The research connects marketing science, business psychology and a topic that increasingly shapes corporate communication. It was published in Springer Gabler’s BestMasters series.
Book accesses: rounded Springer figure, checked 8 September 2026.
Research and book details
04 · Workshops
Workshops need to do more than communicate information. They provide direction, bring perspectives together and give participants tools that work in everyday practice.
Practice example · Completed
Dr. Schäfer & Partner
When motivation declines, problems often become visible only through lower performance or poor collaboration. The workshop helps leaders recognise motivational dynamics earlier and influence them effectively in everyday work.
Dr. Schäfer & Partner
A strong offer is persuasive only when its value is clear. The workshop combines sales strategy, psychology-based communication and confident performance in customer conversations.
Mittelstands- und Wirtschaftsunion (MIT) Main-Taunus
Many organisations reach people through social media but gain few active members. The workshop shows how relevant content turns attention into interest, contact and participation.
World Design Capital with kreateam Architekten and partners
Complex urban projects need an exchange that genuinely brings different perspectives together. The interactive format creates space for dialogue, participation and jointly developed ideas.